Why Product Photography Should Be Included In Your Website Investment

There is often a disconnect in the small business world, one that causes shiny new branding guidelines to fall short, potential ideal customers to click away without smashing the follow button, and Instagram feeds to fluctuate between too many styles. This disconnect happens when a business owner invests in a custom website and branding but doesn't think twice about leveling up their product photography too.

In order for your company to achieve a fully branded look, you must invest in well-styled product photography along with your custom website. Even if you are starting with just a brand moodboard and a social media kit, cutting corners on your product photography can mean the amazing brand strategy you just invested in will never fully be achieved.

The reasons below are why at Madison Hebner Creative Studio, we decided to offer professional brand photography AND brand and web design services! Making this your one stop shop for all things branding. This means you can make sure your brand launch (or rebrand launch or new product launch) is everything you hope it will be. Happy dances guaranteed (for you and your customers.)

To learn more about our services that include both branding and photographer services, click here to reach out!

Why should you include product photography when planning your website investment?

Your branding starts a story, your brand photography tells it

Visuals are what will sell your products, even more than your perfectly written product descriptions. Sometimes even more than the product itself! People buy experiences over products, and your product photography is what will show them what kind of experience they will have.

For an example of this, click here to see images I photographed for On The Rocks Cocktails. In just two photos, these pictures convey a moody and modern atmosphere. This is a feeling you couldn't get from just a bottle standing alone. My goal is to let you fill in the blanks, can you imagine the party happening around these cocktails, just out of frame? Can you taste the hints of berry without taking a sip?

This idea does not only apply to lifestyle type photos showing your products in action. Even the lighting, background colors, and photo composition shown in your regular product listings all subconsciously convey a future experience for the consumer. And if you aren't experienced with working with these photography tools, the experience your customer has might not be the one you're hoping for.

Product Photography for Cleanse Apothecary

Product photography is veeerrry different than taking a good iphone photo, or even knowing how to use your big fancy camera. At our studio, not only do we come prepared with experience and skills specific to shooting a variety of products, but we come armed and ready with the branding background needed to make your photography amplify your website design and brand strategy.

If your product photography is not on par with your custom website, it can leave your customer's entire experience feeling lackluster or incomplete. And the main thing we want is for their experience to feel complete! Starting with eye-catching and interesting design, branding that conveys emotion, next introducing your unique product through beautiful photography, now they are daydreaming about using your product, here they go adding to cart, and wrapping it all up nicely with an order confirmation. That is a complete experience.

Don't treat your brand photography like your latest DIY hack (#nailedit)

Trying to DIY parts of your business while investing good money in others can make your marketing inconsistent and visually confusing. You can read all about the issues with trying to DIY too many part of your business in our last post here.

If you are already investing in a custom website, don't stop short at professional photography. Our product photography will utilize lighting, props, gear, and experience to showcase your hard-work and amazing products in the best way possible.

Plus, we have a lot of the needed resources already on hand! Instead of worrying about whether your backdrop will fit in your living room, why everyone on Tik Tok loves ring lights, or how to make your photos interesting - turn this over to us! We have already figured out where to set up the backdrop, oh, and all of the other important things too. We’ve tested what works, so that you don’t have to. The cost, time, equipment, and energy it will take to master product photographer on your own = a lot more than investing in the good (professional) stuff now.

You can check our past product photography here!

Product Photography for JoJo’s Chocolate

In addition to good lighting and quality gear, and major component to strong product photography is styling. Because of this, styling and art direction is built into our photography packages! Here at Madison Hebner Creative Studio, when we close our eyes, it's visions of art styling inspiration that dances through our heads. It is art direction that will keep your product photography on-brand and aligned with the rest of your personalized design work.

Avoid trying to get multiple creatives to share one vision

Branding and web design packages offered by most graphic designers do not include any photography services. Which means some business owners are left playing monkey in the middle between a separate graphic designer and photographer, trying desperately to explain what they mean by "make it pop!"

However, at Madison Hebner Creative Studio, we offer both! You can add brand and product photography to our design services! This means your branding will be 100% unified. Your vision can come to life on every single level, instead of a mismatched conglomeration of 3+ creative visions.

Your branding will bring people to your site, your photography will get people to talk about it

One of the best perks of strong photography, is it's shareable. You know how much everyone and their dog cares about their ~aesthetic~ right now. (And yes, I mean dogs too, have you seen dogs' IG accounts these days??)

If you want your customers to share your products with their own followers, you need great photos!

Product Photography for Anniman Home

Make sure your new branding launch reaches its full potential

If you are already planning to invest in branding or a custom website design, don't stop there. Make sure your launch is complete, with the product photography to compliment it.

To learn more about our services that include branding AND photography, click here to contact us!